About Julie Mason
Strategic Thinking. Sales Experience. And A Knack For Seeing What Others Miss.
Sometimes the problem you think you need to solve isn't the problem that's actually holding you back.
You may think you need a better LinkedIn profile when the real issue is a positioning problem because no one knows exactly how you can help them.
You may think you need more leads when you're targeting the wrong people or haven't given them a compelling enough reason to choose you.
Or you may think you need to do more marketing when the smarter move is to identify which activities are most likely to generate the result you want — and stop wasting time on the rest.
Seeing those distinctions is where I do some of my best work.
I've spent more than 30 years in sales, including 15 years of traditional door-to-door cold calling and 17 years utilising and teaching LinkedIn.
Along the way, I've worked with thousands of businesses across a broad range of industries.
That experience has taught me how to look beyond the obvious problem, understand what's really going on and determine the best way forward to achieve your goals.
I Tend To See The Problem Behind The Problem
People often come to me because they want help with LinkedIn and they end up walking away with far more than they expected.
What starts as a conversation about their LinkedIn profile or strategy can uncover something deeper — they haven't articulated their value clearly (or maybe underestimated what their real value actually is), they're targeting the wrong market, or there's potential business sitting right in front of them they simply haven't seen.
That's because I don't look at LinkedIn in isolation.
I want to understand what you're trying to achieve, who you're trying to reach, what matters to your ideal clients, why they should choose you, what's working and where potential business may be getting missed.
Sometimes the answer is obvious. Sometimes we need to pull the problem apart and look at it differently.
That moment when something clicks, you see the situation differently and suddenly there's a clear path forward.
That's the bit I love.
Strategy First. Tools Second.
I've always been more interested in why we're doing something than simply how to do it.
LinkedIn gives us extraordinary access to people we may once have struggled to reach, but access alone doesn't create new business.
You still need to understand who you want to reach, what matters to them, how you should position yourself, how to build trust and what will move the relationship forward.
And sometimes the smartest next step isn't to try to connect and convert on LinkedIn at all. While your ideal prospects may well be on LinkedIn, the most effective approach to build a relationship with them might be off LinkedIn.
The Technology Changed. The Psychology Didn't.
I learned sales through 15 years of traditional door-to-door cold calling across a broad range of industries.
It was an extraordinary education in understanding people — how to build rapport quickly, ask the right questions, listen to what someone is really saying and understand what matters to them before trying to make a sale.
It also taught me how to handle objections, build trust and recognise that successful selling isn't about pushing someone towards what you want.
It's about understanding what matters to them.
When the internet began changing how people researched, connected and made buying decisions, I became fascinated by what that meant for sales and marketing.
I built a web design and SEO business, moved into online marketing and social media, and eventually discovered the unrivalled potential of LinkedIn.
That was over 17 years ago.
The platforms and technology have continued to evolve ever since, but the fundamentals of good business haven't.
Understand your buyer. Build trust. Communicate your value. And give people a compelling reason to take the next step.
That's the thinking I bring to LinkedIn and sales strategy today.
I Look At Your Business Through Your Client’s Eyes
One of my strengths is being able to step outside your business and look at it from your client’s perspective.
I consider what matters to them, what they're trying to achieve, what influences their decisions and what would give them a compelling reason to choose you.
That perspective often reveals gaps in your positioning and sales strategy that can be difficult to see when you're close to your own business.
From there, I determine how we articulate your value, position you as the go-to person in your field and develop a strategy that moves your ideal clients towards working with you.
Understand the buyer first. Then build the strategy around what will genuinely matter to them.
Strategy Matters. So Does The Person Implementing It.
Over the years, I've worked with business owners, executives and professionals who are extraordinarily capable but don't always see their own strengths and potential as clearly as someone on the outside can.
That's where the coaching and mindset side of my work naturally comes in.
I'm a Certified Success Principles Trainer and have extensive experience coaching, mentoring, training and facilitating groups around business, sales, mindset and personal development.
I don't see mindset and strategy as separate conversations.
You can have an excellent strategy, but if something is stopping you from making the decisions, having the conversations or taking the actions required to implement it, we need to address that too.
Sometimes I'll help you see an opportunity you hadn't considered. Sometimes I'll challenge your thinking. And sometimes I'll believe in you until your own belief catches up with mine.
The aim is always the same: greater clarity, confidence and a practical way forward.
A Little More About Me
I'm naturally curious, a lifelong learner and avid reader. I love ideas, but I'm equally interested in whether those ideas make good business sense and how we can turn the good ones into something real and profitable.
Away from work, I love being creative, travelling, being in nature and spending time with my husband Greg and our toy poodle, Miss Eva.
After more than 30 years, I'm still fascinated by business, people, sales, mindset and what makes people tick.
And I still love the moment when it all clicks together for a client!
That's what keeps me doing this work.
Discover Your LinkedIn Potential
Book a 60-Minute LinkedIn Strategy Session
$350 (Normally $997)
Spend 60 minutes with me focused entirely on your business, your goals and how LinkedIn could be generating more business for you.
We'll look beyond your current LinkedIn activity to understand what you're trying to achieve, who you're trying to reach and what may be standing between where you are now and the results you want.
Together, we'll identify where your strategy needs strengthening, what you may be missing and the areas most likely to make a meaningful difference to your sales and business growth.
If there's a strong fit and we both decide we'd like to continue working together through my LinkedIn + Sales Strategy engagement, your $350 session fee will be credited in full towards your investment.