LinkedIn + Sales Strategy
Turn LinkedIn Into A Strategic Source Of New Business
Your next client may already be on LinkedIn.
The opportunity lies in having a clear strategy to position your value, reach the people you want to do business with, build credibility and trust, and create conversations that lead to revenue.
You may think you need a better profile, more content, more connections or a more consistent approach to prospecting.
And you may.
But before we decide what you should be doing on LinkedIn, we need to understand what you're trying to achieve.
Because if your positioning isn't clear, a new profile won't fix it. If you're targeting the wrong people, more connections won't help. And if your message doesn't give the right buyer a compelling reason to care, more visibility simply puts the wrong message in front of more people.
That's why LinkedIn + Sales Strategy starts with the business outcome.
Do you relate to any of these?
- You know the people you want to reach are on LinkedIn, but you're unsure how to turn connections into genuine sales conversations without becoming salesy or spammy.
- Your business has evolved, but your profile, positioning or LinkedIn strategy hasn't evolved with it.
- You're doing all the things people tell you to do on LinkedIn, but you're frustrated that all that activity isn't translating into new business.
Or perhaps…
- You've launched or repositioned a service and now you need to reach a new or different market.
- A substantial client has taken their business elsewhere and you need to replace that revenue quickly.
- A previously reliable source of leads or referrals has slowed down and you need a more deliberate and repeatable way to generate new business.
- You want to reach larger organisations or more senior decision-makers but need a strategy for getting in front of the right people.
Meanwhile, everywhere you look, someone is telling you what you should be doing on LinkedIn.
Post more. Comment more. Send more connection requests. Create video. Start a newsletter. Feed the algorithm.
The problem isn't a shortage of things you could be doing.
It's knowing which activities will actually make a difference to the bottom-line of your business.
More activity isn't the answer.
A stronger strategy is.
LinkedIn + Sales Strategy
LinkedIn + Sales Strategy is a tailored 90-day strategic engagement for established B2B businesses that want to use LinkedIn as a more effective part of their sales and business development strategy.
We start with your business — not LinkedIn.
I want to understand what you're trying to achieve, who you're trying to reach, what matters to those buyers, how you're currently positioned and where potential business may be getting missed.
Because sometimes what looks like a LinkedIn problem isn't really a LinkedIn problem.
It may be your positioning. Your value proposition. Your target market. Your messaging. Your sales process. Or simply that you're spending time on activities that aren't moving you towards the outcome you actually want.
Once we know what we're solving, I'll develop a strategy specifically for your business, teach you and your team how to implement it effectively and work alongside you as you put it into action.
The goal isn't simply to give you a strategy. It's to make sure you know how to use it to generate business.
What To Expect In A LinkedIn & Sales Strategy Engagement:
Stage 01: Strategy & Positioning
First, we'll get clear on your business objectives, ideal clients, positioning, value proposition and sales process.
From there, I'll develop a tailored LinkedIn and sales strategy specific to your business and goals including a professionally written and search-optimised LinkedIn profile, a sales strategy to generate leads easily and elegantly and a practical plan of action that you and your team can easily implement step-by-step.
You'll know exactly who you want to reach, how you need to position yourself and what you need to do to create new leads and sales through LinkedIn.
Stage 02: Tailored Training
Then I'll personally train you and your team to implement the strategy, focusing on the activities that will generate results for your business — from connection and relationship building, through to content and thought leadership, and ultimately conversation and conversion.
You'll know exactly what to do, how to do it and why you're doing it.
Stage 03: Implementation & Accountability
Throughout our 90 days together we'll meet on Zoom regularly to keep implementation moving, review what's happening and make adjustments based on real market feedback.
We'll look at what's working, what's not, how prospects are responding, how to address any issues and adjust strategy where necessary to keep on track with your goals.
You'll also have access to me throughout our time together when you need any additional support or strategic guidance. The goal is for you to get results.
Stage 04: A Strategy You Can Keep Using
By the time we finish, you and your team won't just have a LinkedIn Strategy — you'll understand how and why it works and have the confidence to continue using it.
You'll have a practical, repeatable sales strategy designed to keep generating business long after our 90 days together have ended.
LinkedIn will change. Features will come and go. Algorithms will change.
But in my 30 years of sales experience and 17 years on LinkedIn I know that understanding who you want to reach, what matters to them and how to turn that understanding into business doesn't go out of date.
Client results
“Julie's LinkedIn & Sales Strategy engagement provided my team with three months of exceptional training and productivity on LinkedIn. Julie is a guru when it comes to elegant and authentic lead generation ... and her energy, intuition, smarts and positive personality made the entire process truly enjoyable.”
“If you're looking to level up your LinkedIn game I cannot recommend Julie enough. She has been invaluable in helping our practice maximise the potential of our LinkedIn profile, visibility and engagement. Her deep LinkedIn knowledge and generosity in sharing all her additional marketing and sales experience has been significantly valuable. Julie is a phenomenal coach and guru in her field and is a pleasure to work with!”
Discover Your LinkedIn Potential
Book a 60-Minute LinkedIn Strategy Session
$350 (Normally $997)
Spend 60 minutes with me focused entirely on your business, your goals and how LinkedIn could be generating more business for you.
We'll look beyond your current LinkedIn activity to understand what you're trying to achieve, who you're trying to reach and what may be standing between where you are now and the results you want.
Together, we'll identify where your strategy needs strengthening, what you may be missing and the areas most likely to make a meaningful difference to your sales and business growth.
If there's a strong fit and we both decide we'd like to continue working together through my LinkedIn + Sales Strategy engagement, your $350 session fee will be credited in full towards your investment.